Building Your Own In-House Analytics

Off-the-shelf analytics tell you what happened at the page level. To truly optimize, you need component-level signal — and you need to own the data.

What to capture

• Total and unique page visits
• Per-component interaction events
• Area / locality derived from IP
• Exact location only when the user grants permission

Where it lives

We store tracking events in MongoDB as a flexible event stream, then aggregate them on demand. Running it alongside Google Analytics gives you both the convenience of a hosted tool and the depth of a system you own.