Your Website Is Probably Slower Than You Think — And It Costs You
By Anested Team
Open your website on your phone right now. Not on your fancy MacBook connected to 5G — on your phone, on a regular 4G connection, the way most of your customers experience it. Time it. If it takes more than 3 seconds to become usable, you're losing people. Studies show that 53% of mobile visitors abandon a site that takes over 3 seconds to load. And Google? Google uses page speed as a direct ranking factor.
Why most sites are slow
The usual culprits are predictable: unoptimized images that are 5MB each, JavaScript bundles that are bigger than the actual content, third-party scripts from analytics and ad platforms piling up, and no server-side rendering — so the browser has to do all the work. It's death by a thousand cuts.
How we keep things fast
- Server-side rendering with Next.js — the HTML arrives ready to display
- Automatic image optimization and lazy loading
- Code splitting so browsers only download what they need for each page
- Our tracking script is under 4KB — lighter than most font files
- Core Web Vitals monitored continuously, not just at launch
Speed isn't a feature you add later. It's a design constraint you build around from the beginning. Every millisecond matters, especially in a country where most users are on mid-range phones and variable connections.